What do you see as the biggest opportunity for your industry?
The opportunities lie in the over 50 market. There are so many people still aging into this diverse and affluent segment, that it will continue to offer opportunities for marketers for years to come.
How do you think business needs to change or evolve? And how can CEOs champion that change?
Business is always changing. If you stand still, you are losing ground to your competitors. As a CEO you can’t get comfortable; you have to be willing to take risks on big ideas, people, and new approaches.
What book most inspired or helped you in your career?
Early on, someone gave me a very practical book called How to Build a Small Ad Agency and Run it At a Profit by Len Gross that helped give me a solid foundation for my advertising career. More recently, Thinking Fast and Slow by the Nobel Prize-winning economist Daniel Kahneman has helped reshape the way my views on human behavior and decision making.
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