Design for Cognitive Bias | David Dylan Thomas | Think Company Found On www.bobanddougmckenzie.com

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Design for Cognitive Bias | David Dylan Thomas | Think Company

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Dave Thomas delivered Design for Cognitive Bias on May 14, 2020.
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Users’ minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this webinar, Dave uses real-world examples to identify some particularly nasty biases that frequently lead users to make bad decisions. He’ll also talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, he explores designers’ biases and some methods to prevent our own blind spots from hurting users.

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